Deron Hogans, CCT 2012

Undergraduate institution and major: Hampton University, Broadcast Journalism

Area of focus in CCT: Media & Politics

What did you do before CCT? I was a brand planning intern at WPP’s agency, Young & Rubicam. I also interned as a junior analyst at EffectiveBrands, now Millward Brown Vermeer.

What activities did you participate in during CCT? I wrote for Professor Diana Owen’s digital political journal, eM&P (electronic Media & Politics). I also was active in my fraternity, Kappa Alpha Psi.

Why did you choose CCT? I chose CCT because I wanted to make sense of all my interests. I was a tinkerer who dabbled with code, had an affinity for brand strategy and loved to write. CCT helped me turn my many interests into a focus and eventually a career.

What surprised you about CCT? I was surprised to see so many people like me, who had many interests and were also trying to make sense of it all. I was sure I’d be in the company of seasoned developers, strategists and thinkers, and I was. However, there was no line drawn between the novices and the mavens. Everyone was willing to help. It truly was a democracy of ideas.

What are you doing now? I’m a Customer Experience Lead at Guidehouse, where I’m helping agencies standup experiences that compare to leading organizations in the private sector.