CCT Alum Asks, ‘Can Facebook Predict Who Wins the Senate in 2014?

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Edward Erickson, CCT ’08 alumni, tackles an important and relevant question in a recent Politico Magazine article, “Can Facebook Predict Who Wins the Senate in 2014?”

Erickson, Ph.D. candidate at UMass, Amherst and partner at MSE, a political communications firm, co-authored the article describing the Facebook Forecasting Model that accurately predicted the winners in eight of nine 2012 Senate toss-up races examined.

“The correlation between growing fan base, higher fan engagement and victory on Election Day led us to ask this question: Are Facebook metrics a crystal ball that can be used to predict election outcomes?” Read the entire article here on

Great work Ed!